Media studies patriarch Henry Jenkins recently interviewd David Edery and Ethan Mollick, authors of the newly released Changing the Game: How Video Games Are Transforming the Future of Business.
Part 2 is particularly interesting (for us) for its mention of ARGs, including the question “As you note, there is now a rush towards corporate sponsorship of Alternate Reality Games. What factors should a company consider before entering this space?”. There’s some weighing in by Jordan Weisman, and later on in the interview is a mention of Superstruct. So, check out the interview and see if you’re interested in the book!