Changing the Game: How Video Games Are Transforming the Future of Business

Posted on November 7, 2008
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Media studies patriarch Henry Jenkins recently interviewd David Edery and Ethan Mollick, authors of the newly released Changing the Game: How Video Games Are Transforming the Future of Business.

Part 1 of the interview
Part 2 of the interview

Part 2 is particularly interesting (for us) for its mention of ARGs, including the question “As you note, there is now a rush towards corporate sponsorship of Alternate Reality Games. What factors should a company consider before entering this space?”.  There’s some weighing in by Jordan Weisman, and later on in the interview is a mention of Superstruct.  So, check out the interview and see if you’re interested in the book!

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