Lessons from ARGfest 2009

ARGfest 2009 came and went the weekend of July 17-19 in Portland, Oregon. Many prominent players and practitioners were there, and many a deep thought was thunk by those in attendance. Mike Monello of Campfire Media captured a pencast of the panels, though a full DVD should be available soon, as well — keep checking […]

Keys to Pitching an ARG

Recently on the IGDA ARG SIG list,  the inestimable Brian Clark of GMD Studios offered some wisdom on pitching an ARG or similar campaign to a client. The conversation revolved around the reluctance of agencies and clients to innovate in South America, but the information applies anywhere in the world. Following is what he had […]