Keys to Pitching an ARG

Recently on the IGDA ARG SIG list,  the inestimable Brian Clark of GMD Studios offered some wisdom on pitching an ARG or similar campaign to a client. The conversation revolved around the reluctance of agencies and clients to innovate in South America, but the information applies anywhere in the world. Following is what he had […]

ARG Archives

One of the main features of ARGs, as anyone interested in them will tell you, is that they deal with “collective intelligence” (or, as JC Hutchins puts it, “bunches of brains”).  The idea is to get lots of people together, thinking about the content and contributing their ideas.  Very often the players create a place […]